The Brand

JAEHA LOGO - Peter Blake Target for JAEHA KIM
JAEHA is a brand for inquisitive minds that care as much about
what the clothes they wear says about them as an individual
as they do about looking great. 
 
 
 
 
 
 
Korean-born New Zealander Jae Kim moved to London in 2010 and
spent time working for MARY KATRANTZOU before taking
the MA course at Central St Martins under the late Louise Wilson.
 
 
 
 
 
 
Kim’s active appreciation of abstract art forms, their use of proportion, layering,
and texture, finds its voice in his visually striking designs.
 
 
 
 
 
Graphic structures meet soft slouchy tailoring,
styled in a nonchalant carefree manner.
 
 
 
 
Our logo was inspired by the target symbol that Sir Peter Blake drew for Jaeha.